Consistent Organic Performance with 3.9% Average CTR

Client Overview

TRAACS is a comprehensive Travel Agency Mid-Back office software that offers fully integrated billing, accounting, and financial management modules. TRAACS partnered with GrowthFather to enhance its online presence and improve organic search performance.

Challenge

TRAACS needed to improve its website’s authority and visibility to compete more effectively in search rankings. The goal was to drive more search impressions, organic clicks, and lead generation through a strategic SEO revamp.

Objective

The primary focus was to boost search engine visibility through off-page SEO efforts, with the ultimate goal of increasing search impressions, clicks, and generating more leads.

Solution

GrowthFather launched a complete SEO overhaul, focusing primarily on off-page techniques to improve site authority:

• Keyword Targeting: Identified and optimized for relevant industry keywords to improve search rankings.
• Authoritative Link Building: Built high-quality backlinks from authoritative websites to increase domain authority and search engine trust.
• Metadata Optimization: Optimized meta titles, descriptions, and tags to enhance click-through rates (CTR) and improve search performance.

Before and After

Before the SEO revamp, TRAACS had limited search visibility, which restricted its ability to attract potential leads and clients. After GrowthFather’s SEO strategy, TRAACS saw a 200%+ surge in search impressions, a 120x increase in lead generation, and a 96% rise in organic clicks, with a consistent 3.9% average click-through rate (CTR), significantly improving its online performance and visibility.

Results:

• 200%+ Surge in Search Impressions
• 120x Increase in Lead Generation
• 96% Increase in Organic Clicks
• 3.9% Average CTR

Testimonial

“I’ve been working with GrowthFather for over a year now, and they’ve been instrumental to the growth of our brand. They do a fantastic job in setting up and managing our ads, SEO, and they’re always available to answer questions.” – Suhail VP

Conclusion

GrowthFather’s off-page SEO strategy delivered outstanding results for TRAACS, driving a significant increase in impressions, leads, and organic clicks. The consistent organic performance and strong CTR have positioned TRAACS as a leader in its industry, with a strengthened online presence.